Initiation. RNA polymerase binds to a sequence of DNA called the promoter, found near the beginning of a gene. Each gene has its own promoter. Once bound, RNA polymerase separates the DNA strands, providing the single-stranded template needed for transcription.
I believe the answer is this: DNA replication is called semi-conservative because half of the original double-helix appears in one daughter strand formed in replication if you need any more help then please comment and let me know ok. :)