The soft drink industry then had to create <u>market value</u> for this new product category. Read below about the concept of market value.
<h3>What is a Market Value?</h3>
Market value is the amount for which something can be sold on a given market. Market value is also used as interchangeably with open market value, fair value or fair market , although these terms have distinct definitions in different standards, and differ in some circumstances.
Therefore, the correct answer is market value.
learn more about market value: brainly.com/question/8084221
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