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Alex_Xolod [135]
3 years ago
7

uestions 1. How has an understanding of consumer behavior helped Coppertone grow in the United States and around the globe? 2. D

escribe the five-stage purchase decision process for a Coppertone customer. 3. What are the possible situational, psychological, and sociocultural influences on the Coppertone consumer purchase decision process? Situational Psychological Sociocultural 4. What specific marketing activities does Coppertone utilize to help Coppertone grow in the marketplace? 5. What challenges does Coppertone face in the future? What actions would you recommend related to each challenge?
Business
1 answer:
aniked [119]3 years ago
5 0

Explanation:

1. This knowledge has enabled them to quickly adapt to the needs of its consumers in the United States and around the world.

2. The five stages of the purchase decision process are problem identification, search for information, comparing alternatives, the decision to buy, and the post-purchase feedback.

1. Problem identification involves recognition by customers that they have a problem.

2. Search for information is a stage in which these customers look for the solution to the identified problem.

3. Comparing alternatives requires customers to compare and contrast solutions offered by companies in terms of their cost advantages and disadvantages.

4. The decision to buy stage is when the customer decides to buy the product from Coppertone based on perceived advantages from their comparison of solutions.

5. Post-purchase feedback by consumers is a measure of the performance of the product they bought.

<u>3. i) Situational influences: </u>this could be thoughts about spending time outdoors at the beach or going on a road trip.

<u>ii) Psychological influences: </u>this may be in the form of self-awareness about the need to protect their skin and to improve their general well-being.

<u>iii) Sociocultural influences: </u>they probably came from a  background where beauty treatments are esteemed and part of their culture.

4. Interestingly, Coppertone is one of the major sponsors of the U.S. women's and U.S. men's soccer teams. It also does TV, social media, other digital marketing campaigns.

5. i) They face the threat of unstable demand since they deal with a seasonal product.

ii) Constant product innovation is very much needed in order to meet customer needs.

<u>Recommendations are:</u>

i) Publicity campaigns should be carried out to encourage all-round usage, to avoid the habit of customers waiting for the season before purchasing the product.

ii) Creating new Innovative products should be a priority for the organisation in order to appeal to their needs.

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Option A. The U.S. Constitution.

Explanation:

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2 years ago
On August 1, 2021, Rocket Retailers adopted a plan to discontinue its catalog sales division, which qualifies as a separate comp
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Answer:

$(123,000) + $(29,000)= $(152,000)

Explanation:

Discontinued operations are those operations of segment of a company where a formal plan exists to eliminate it from the company.

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Future estimated operating losses do not become part of the income statement.

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A portfolio that combines the risk-free asset and the market portfolio has an expected return of 6.5 percent and a standard devi
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Answer: Step 1) Find share of market in the Portfolio

(11.5-3.5)x+3.5=6.5

8x=3

x=3/8

x=0.375

=37.5%

SD of market portfolio= 0.375x+0=9.5

x=9.5/0.375

=25.33%

correl = cov / (std 1 * std2)

0.4=COV/0.2533*0.545

COV= 0.2533*0.545*0.4=0.05

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B of security=0.0032

Capm Model

3.5+0.0032(11.5-3.5)=3.5256% expected return

Explanation:

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Step 2)  Find Covariance betweens security and market by using both SDS and correlation

Step 3) Find Beta of Security using Co variance

Step 4) Use the Beta in CAPM model in order to find expected return

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2 years ago
Saving some private time for yourself and learning to pigeon hole problems are two examples of
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How can a country gain from specialization and​ trade? A. A country can specialize in producing that for which it has an absolut
strojnjashka [21]

Answer:

C. A country can specialize in producing that for which it has a comparative advantage and then trade for other needed goods and services.

Explanation:

<em>Comparative advantage</em> is simply evaluating the opportunity cost of other benefits or costs, if the country is opting to choose for a specific category of goods for production purposes.

For example, let's say US can produce 20 Television (TV) sets and 50 Air Conditioners in a month. Here, the opportunity cost of producing 1 TV set is 50/20 i.e. 2.5 Air Conditioners. Similarly, the opportunity cost of producing 1 Air Conditioner (AC) is 20/50 i.e. 0.4 TV set. Hence, US should produce Air Conditioners over TV sets as per <em>Comparative Advantage</em> concept.

Take another example, let's say UK can produce 50 Television (TV) sets and 20 Air Conditioners in a month. Hence, the opportunity cost of producing 1 TV set is 20/50 i.e. 0.4 Air Conditioner. On the other hand, the opportunity cost of producing 1 AC is 50/20 i.e. 2.5 TV sets. Thus, UK should produce TV sets over AC's as per <em>Comparative Advantage </em>model.

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<em> In this way nations can gain from specialization and trade by making use of Comparative Advantage theory</em>.

It is to be noted that <em>Absolute Advantage model </em>of Adam Smith is also good as it highlights production of that good by a country, which it can produce in large quantities with fewer resources and minimal time than any other nation in the world. But the <em>Comparative Advantage Model </em>developed by David Ricardo considers opportunity cost and is much more refined than Absolute Advantage Model.

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