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Alex_Xolod [135]
3 years ago
7

uestions 1. How has an understanding of consumer behavior helped Coppertone grow in the United States and around the globe? 2. D

escribe the five-stage purchase decision process for a Coppertone customer. 3. What are the possible situational, psychological, and sociocultural influences on the Coppertone consumer purchase decision process? Situational Psychological Sociocultural 4. What specific marketing activities does Coppertone utilize to help Coppertone grow in the marketplace? 5. What challenges does Coppertone face in the future? What actions would you recommend related to each challenge?
Business
1 answer:
aniked [119]3 years ago
5 0

Explanation:

1. This knowledge has enabled them to quickly adapt to the needs of its consumers in the United States and around the world.

2. The five stages of the purchase decision process are problem identification, search for information, comparing alternatives, the decision to buy, and the post-purchase feedback.

1. Problem identification involves recognition by customers that they have a problem.

2. Search for information is a stage in which these customers look for the solution to the identified problem.

3. Comparing alternatives requires customers to compare and contrast solutions offered by companies in terms of their cost advantages and disadvantages.

4. The decision to buy stage is when the customer decides to buy the product from Coppertone based on perceived advantages from their comparison of solutions.

5. Post-purchase feedback by consumers is a measure of the performance of the product they bought.

<u>3. i) Situational influences: </u>this could be thoughts about spending time outdoors at the beach or going on a road trip.

<u>ii) Psychological influences: </u>this may be in the form of self-awareness about the need to protect their skin and to improve their general well-being.

<u>iii) Sociocultural influences: </u>they probably came from a  background where beauty treatments are esteemed and part of their culture.

4. Interestingly, Coppertone is one of the major sponsors of the U.S. women's and U.S. men's soccer teams. It also does TV, social media, other digital marketing campaigns.

5. i) They face the threat of unstable demand since they deal with a seasonal product.

ii) Constant product innovation is very much needed in order to meet customer needs.

<u>Recommendations are:</u>

i) Publicity campaigns should be carried out to encourage all-round usage, to avoid the habit of customers waiting for the season before purchasing the product.

ii) Creating new Innovative products should be a priority for the organisation in order to appeal to their needs.

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g The Investment Trust Fund for Watson County had the following transactions and events during the calendar year 2022: 1. The ci
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The Journal Entries recording the transactions for Investment Trust Fund by Watson County are as follows:

Journal Entries for 2022:

1. Debit Cash $250,000

Credit Contributions, Turtle Creek $150,000

Credit Contributions, Pineview $100,000

To record the contributions by the two cities to the Investment Trust Fund.

2. Debit Investments $187,500

Credit Cash $187,500

To record the purchase of investments.

3. Debit Cash $20,000

Credit Interest Income from Investments $20,000

To record interest income received from investments during the year.

4. Debit Investment Management Fees (Watson County) $3,750

Credit Cash $3,750

To record the payment of management fees to the county.

5. Debit Investments $7,500

Credit Fair Value Gain $7,500

To record the increase in value of investments.

6. Debit Turtle Creek & Pineview Cities $25,000

Credit Cash $25,000

To record the payment of income to the two cities.

Data Analysis:

1. Cash $250,000 Contributions, Turtle Creek $150,000 Contributions, Pineview $100,000

2. Investments $187,500 Cash $187,500

3. Cash $20,000 Interest Income from Investments $20,000

4. Investment Management Fees (Watson County) $3,750 Cash $3,750

5. Investments $7,500 Fair Value Gain $7,500

6.  Turtle Creek & Pineview Cities $25,000 Cash $25,000

Thus, the journal entries above record the transactions and events that occurred for the Investment Trust Fund of Watson County for the two cities of Turtle Creek and Pineview for the year 2022.

Read more about recording Investment Trust Fund transactions at brainly.com/question/15088437

5 0
2 years ago
The income statements for Federer Sports Apparel for 2019 and 2018 are presented below Required Prepare a horizontal analysis fo
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Answer:

FEDERER SPORTS APPAREL  

Income Statement  For the Years Ended December 31

                                                   Years                        Increase /(Decrease)

                                         2019            2018                    Amount      %

Net sales                      18,800,000    15,500,000      3,300,000    21.29%  

Cost of goods sold      13,200,000     7,000,000      6,200,000    88.57%

Gross profit                   5,600,000     8,500,000     (2,900,000)   -34.12%

Operating expenses     1,600,000      1,200,000         400,000     33.33%

Depreciation expense  1,000,000      1,000,000       0                   0

Inventory write-down     200,000       0                      200,000      100%

Loss (litigation)             1,500,000         300,000       1,200,000    400%

Net Income                $1,300,000    $6,000,000      (4,700,000)     78.33%

Explanation:

a) Federer Sports Apparel can use horizontal analysis as a technique for analyzing the financial statement changes over a period of time.  It is a useful tool for Federer to evaluate its trend situations, using the financial statements of two years with the earlier year serving as the base year (or independent variable) while the latter year is the dependent variable.

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Answer:

Generally theoretical models work only in theory. E.g. perfect competition models exist in theory but no market is really a perfect competition market.

The Ricardian model or the H-O model, or other trade models make the mistake of assuming that resources can be allocated at will and almost immediately, e.g. a fisherman can immediately become an engineer and start developing apps. Or a farmer that produces corn or rye (very popular examples) can suddenly start working at a factory producing bluejeans.

In real life, it doesn't happen. Also, trade models never consider natural trade barriers and extra costs related to trade. E.g. it is not the same to sell $10,000 worth of corn (you need a very large truck) than selling $10,000 worth of jeans (all you need is a small delivery van). In real life, trade is not simple, it is actually extremely complicated.

E.g. everyone knows that manufacturing goods in America is not efficient, at best companies can be less inefficient, but no manufacturing company in America is really efficient if we compare them to foreign companies. Even people who work in manufacturing industries know this, but they want to continue working in them. They want the companies to keep producing in America and they want to keep their jobs. Not everyone in America has a college degree in computer programming, finances, is able to design robots, or is a doctor, etc.

In real life, efficient industries have to exist alongside inefficient industries, and the whole economy suffers from it. But it is unavoidable. In the long run, the economy will eventually shift resources to more efficient industries,  but it takes a long time, and a lot of people and companies will be against it. E.g. every year there are less shoe manufacturers in America, and eventually sometime in the future there will be none.

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The total combines customer lifetime values of all of the company’s customers is called - Options
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