1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Alex_Xolod [135]
3 years ago
7

uestions 1. How has an understanding of consumer behavior helped Coppertone grow in the United States and around the globe? 2. D

escribe the five-stage purchase decision process for a Coppertone customer. 3. What are the possible situational, psychological, and sociocultural influences on the Coppertone consumer purchase decision process? Situational Psychological Sociocultural 4. What specific marketing activities does Coppertone utilize to help Coppertone grow in the marketplace? 5. What challenges does Coppertone face in the future? What actions would you recommend related to each challenge?
Business
1 answer:
aniked [119]3 years ago
5 0

Explanation:

1. This knowledge has enabled them to quickly adapt to the needs of its consumers in the United States and around the world.

2. The five stages of the purchase decision process are problem identification, search for information, comparing alternatives, the decision to buy, and the post-purchase feedback.

1. Problem identification involves recognition by customers that they have a problem.

2. Search for information is a stage in which these customers look for the solution to the identified problem.

3. Comparing alternatives requires customers to compare and contrast solutions offered by companies in terms of their cost advantages and disadvantages.

4. The decision to buy stage is when the customer decides to buy the product from Coppertone based on perceived advantages from their comparison of solutions.

5. Post-purchase feedback by consumers is a measure of the performance of the product they bought.

<u>3. i) Situational influences: </u>this could be thoughts about spending time outdoors at the beach or going on a road trip.

<u>ii) Psychological influences: </u>this may be in the form of self-awareness about the need to protect their skin and to improve their general well-being.

<u>iii) Sociocultural influences: </u>they probably came from a  background where beauty treatments are esteemed and part of their culture.

4. Interestingly, Coppertone is one of the major sponsors of the U.S. women's and U.S. men's soccer teams. It also does TV, social media, other digital marketing campaigns.

5. i) They face the threat of unstable demand since they deal with a seasonal product.

ii) Constant product innovation is very much needed in order to meet customer needs.

<u>Recommendations are:</u>

i) Publicity campaigns should be carried out to encourage all-round usage, to avoid the habit of customers waiting for the season before purchasing the product.

ii) Creating new Innovative products should be a priority for the organisation in order to appeal to their needs.

You might be interested in
Why do older kids think they know every thing?
fomenos

Answer:

I have no clue tbh lol they think they are the boss of us

8 0
3 years ago
Read 2 more answers
In an attempt to alter consumers' cognitive component of their attitude toward the Pepsi brand of cola, a freshness date was add
jenyasd209 [6]

Answer: ADD BELIEF STRATEGY

Explanation:In the given case Pepsi used the add beliefs strategy to change the mindset of the customers in the market. The add belief strategy in marketing is focused on increasing the confidence of the customer in the product.

By adding the freshness date on the cans, Pepsi was sending a message that they care for the health of the customers, thus, winning their confidence.

3 0
3 years ago
Persuade me to buy something for points! BIG POINT PAYOUT
Vanyuwa [196]

Answer:

Clothes! Shoes!

Explanation:

7 0
3 years ago
Read 2 more answers
Adam Smith a. and David Ricardo both opposed free trade. b. opposed free trade, but David Ricardo supported it. c. supported fr
hichkok12 [17]

Answer:

Adam Smith;

d. and David Ricardo both supported free trade

Explanation:

A free market is a market where international trade relations is subjected minimal interference from the government. Government interference are usually in the form of tariffs, quotas and other restrictions. Adam Smith was a staunch advocate of free trade. He argued that people were ca[able of reasoning and thus should object to unreasonable government regulations on them. Using the policy of Laissez-Faire which argued that government intervention on the economy should be minimal. According to Smith, the natural laws of supply and demand should take cause to balance the market properly.

David Ricardo was also a strong advocate for free trade. He use the theory of comparative advantage to prove his point. The law of comparative advantage states that one needs when one country can produce a good or service at a lower cost than the other country, then they have comparative advantage over that country. Therefor they will produce more of that good that they have an advantage over as compared to another good or service that is more costly. This law he argued could be used in international free trade.

We can conclude that Adam Smith and David Ricardo supported the concept of free trade.

4 0
3 years ago
Gas costs $3 per gallon at a nearby gas station. there is a gas station about an hour away that has gas for sale for $2.90 per g
charle [14.2K]

The correct option is C.

He will likely lose money by driving an hour to get the discount gas.

<h3>What is  the opportunity cost ?</h3>

When compared to engaging in an alternative activity that offers a higher return on value or benefit, the opportunity cost of a specific activity option is the value or benefit that would be lost by doing that activity.

The word "opportunity cost" in economics describes the worth of what you must forgo in order to chose something else. It's a value of the path not traveled, to put it briefly.

<h3>Given that:</h3>

Gas is $3 per gallon.

The price per gallon is $2.90.

With 10 gallons of gas, the Salvador intends to go for an hour.

This means that the saver will have to spend money on gas by driving the car.

To know more about opportunity cost visit:

brainly.com/question/23950352

#SPJ4

I understand that the question you are looking for is:

Gas costs $3 per gallon at a nearby gas station. There is a gas station about an hour away that has gas for sale for $2.90 per gallon. Salvador plans to drive an hour to and from this gas station to fill his car up with 10 gallons of gas. What should Salvador understand before he launches into his plan?

A. The $30 savings are worth the drive to the other gas station.

B. He will save $3 by driving an hour to get the discount gas.

C. He will likely lose money by driving an hour to get the discount gas.

D. It is always better to buy something at the lowest price available.

8 0
1 year ago
Other questions:
  • Threadless allows customers to submit their own designs and to vote on which designs they would like to see printed on a T-shirt
    11·1 answer
  • Short-term loans which are backed by the taxing power of the governmental unit and used to meet working capital requirements are
    15·1 answer
  • County A received equipment that was of a lesser capacity than requested from County B (their mutual aid partner). What best pra
    8·1 answer
  • Which type of light is primarily used as a light source in stores?
    12·2 answers
  • 1. Which one of the following is the first step in the selection process
    10·1 answer
  • Suppose a company will issue new 20-year debt with a par value of $1,000 and a coupon rate of 8%, paid annually. The issue price
    10·1 answer
  • Would the management of a firm in an oligopolistic or in a competitive industry be more likely to engage in what might be called
    5·1 answer
  • just paid $2.55 to its shareholders as the annual dividend. Simultaneously, the company announced that future dividends will be
    13·1 answer
  • A company purchases a machine for $12,000. The estimated residual value is $4,000. The machine has a useful life of 5 years, and
    9·1 answer
  • When the government levies a $100 million tax on people's income and puts the $100 million back into the economy in the form of
    5·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!