Answer:
This is an analytic study you have to do. Based on the articles you have to find about Shanghai Disney, you must analyze the performance of Shanghai Disney. Then you must make recommendations of your own in which you make suggestions as to how Shanghai Disney can improve on their current performance.
A suggested outline for your answer in performance analysis could be as follows:
- Introduce and identify the points of your analysis
- Explain each key performance indicator you have identified and discuss such as revenue, profit margin, client retention rate, daily attendance.
- Make comparisons to the performance of EuroDisney and Hong Kong Disney's performance. Indicate in your discussion if Shanghai Disney's performance is better in comparison and why this is so.
-Then make recommendations on how Shanghai Disney can improve their performance.
Explanation:
Performance analysis reviews a number of techniques used by a business in their performance over a period of time. This is done studying and analyzing key performance indicators which are factored into the analysis.
Key performance indicators:
Revenue: shows how productive the business has been. A simple calculation can be done to show this, revenue given for a period divided by the number of clients in that period.
Profit margin: the business relies on a profit margin to sustain itself going forward. Considerations that influence this margin is the costs incurred in relation to income received.
Client retention rate: This is based on the percentage of clients a business retains. This is vital for long term sustainability in a business.
Daily attendance: this is based on the average number of clients who visit or attend or frequent the business on a daily basis. This impacts on the profit margin and the client retention rate of the business.
