Question

Shortly after World War II, John Jackson developed and began selling a machine lubricant that was superior to anything currently on the market. While demand kept up with production at first, several strong competitors added new products and he soon had to hire a sales force to sell excess product to manufacturing companies in the area. This is an example of marketing behavior that would occur during the ________ era of U.S. business history.

Answer 1

The given scenario is an example of marketing behavior that would occur during the sales era of U.S. business history.

What is Marketing?

This refers to the creation of awareness for a particular product by making promotions.

Hence, we can see that based on the given scenario of the machine lubricant that was sold after the WWII, there was the introduction of strong competitors and a sales force had to be hired and this is an example of marketing behavior that would occur during the sales era of U.S. business history.

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