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Stels [109]
2 years ago
11

True or false: The metrics used to assess the effectiveness of an impressions-based digital display ad campaign are the same as

the metrics used to assess the effectiveness of a search ad campaign.
Business
1 answer:
guajiro [1.7K]2 years ago
3 0

It is True that the metrics used to assess the effectiveness of an impressions-based digital display ad campaign are the same as the metrics used to assess the effectiveness of a search ad campaign.

<h3>What is  ad campaign?</h3>

ad campaign serves as an avenue to promote the goods as wel;l as services of a company.

In this case,  effectiveness of an impressions-based digital display ad campaign are the same as the metrics used to assess the effectiveness of a search ad campaign.

Therefore, the statement is True.

Learn more about ad campaign at:

brainly.com/question/357428

#SPJ1

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Atlas Corp. is considering two mutually exclusive projects. Both require an initial investment of $10,000 at t = 0. Project S ha
snow_lady [41]

Answer:

A) $56.5

Explanation:

Data:

Project S

Initial cost $10,000

Y1 CF = $6,000

y2 CF = $8,000

Project L

Initial Investment = $10,000

Y1-Y4 CF = $4,373

Solution:

<u>For Project S</u>

We shall prolong the project to four years so it can be easily compared to project L

Following shall be the cashflow stream:

Y0=-$10,000  Y1=$6,000  Y2=-$2,000($8,000 CF - $10,000 outlay for prolonging the project second time)  Y3=$6,000  Y4=$8,000

Now to discount the cashflow

NPV=-10000/(1+0.0925)^0+6000/(1+0.0925)^1-2000/(1+0.0925)^2+6000/(1+0.0925)^3+8000/(1+0.0925)^4

NPV=4033.40

<u>For Project L</u>

In order to calculate present value of the annuity, following formula will be used:

PV=PMT(1+(1/(1+r)^n)/r

<em>NPV = Initial outlay - PV</em>

4373(1+(1/(1+0.0925)^4)/0.0925=14089.9

NPV=-10000+14089.9

NPV=4089.9

Now, we can easily calculate how much value will the firm gain or lose if Project L is selected over Project S

Value=NPV(L)-NPV(S)

Value=4033.40-4089.90

Value=56.50

<em>*all figures are rounded off to two decimal points*</em>

7 0
3 years ago
What are the approaches for learning Economics effectively?
mixer [17]
the linear stages of growth model, theories and patterns of structural change, the international dependency revolution, and the neoclassical theories. The term economic development is a term that economists, politicians, and others have used frequently.
7 0
2 years ago
A. Define progressive income tax. Briefly create a few numbers to explain it.
Arisa [49]
How do i sent it to you
4 0
3 years ago
Brighton, Inc., manufactures kitchen tiles. The company recently expanded, and the controller believes that it will need to borr
Igoryamba

Answer:

Brighton, Inc.

a) Schedules Computing Inventory Budgets by months

a1) for Production:

                                          April           May          June       Total

Beginning Inventory     120,000    100,000      120,000        120,000

Units Produced            500,000   500,000     500,000     1,500,000

Inventory available      620,000   600,000     620,000     1,620,000

Less Ending Inventory 100,000    120,000      120,000        120,000

Units sold                    520,000    480,000     500,000    1,500,000

a2) Raw Materials Purchases in pounds

                                                   April           May

Ending inventory                    50,000        50,000

Raw materials required        125,000       125,000

Raw materials available        175,000       175,000

Beginning Inventory              58,000        50,000

Purchases                            117,000        125,000

Purchases value $4 per pound $468,000    $500,000

b) Projected Income Statement for May:

Net Sales                                                          $1,970,000

Cost of goods sold:

Finished Beginning Inventory $480,000

Cost of production                   1,460,000

less closing inventory                480,000       $1,460,000

Gross profit                                                        $510,000

Selling expenses                    $200,000

Administrative expenses          155,000         $355,000

Net Income                                                      $155,000

Explanation:

a)    Sales =                             $2,000,000

less cash discounts (1%)            ($20,000)

less bad debts expense (0.5%) ($10,000)

Net Sales =                             $1,970,000

c) Sales Budget

                         April           May            June             July              Total

Sales units   600,000     500,000      600,000       600,000       2,300,000

Sales value$2,400,000 $2,000,000 $2,400,000 $2,400,000$9,200,000

d) Cost of Production:

                                                      May  

Cost of raw materials used   $500,000

Labor                                        390,000

Variable overhead                    180,000

Fixed overhead                       390,000

Total                                    $1,460,000

e) Budgets are financial tools to forecast an entity's projections for sales, production, expenses, and cash balances.  They help to anticipate developments ahead of time in order to plan for them and to prepare for unanticipated occurrences.

4 0
2 years ago
Which kind of feasibility is concerned with whether the organization has the skills needed to properly apply a given technology
tino4ka555 [31]

Answer: technical feasibility

Explanation:

Technical feasibility shows how s company or an organization will deliver the goods and service to the customers. Technical feasibility is vital as companies will be able to know whether the technical resources that the company possesses will meet its capacity.

It should also be noted that technical feasibility is concerned with whether the organization has the skills needed to properly apply a given technology.

7 0
3 years ago
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