Question

Because accepted practice for establishing rapport, greetings, and even the exchange of business cards can vary widely around the world, the Blank______ stage of the personal selling process requires special attention in international sales.

Answer 1

Because accepted practices for establishing rapport, greetings, and even the exchange of business cards can vary widely around the world, the approach stage of the personal selling process requires special attention in international sales.

Stages in International Sales

• Before facing the challenges of international sales, the home market is frequently an excellent setting for testing products and optimizing performance.
• It can also serve as a reliable performance indicator. But occasionally, this step in the export procedure serves absolutely no use.
• When businesses start doing business abroad, they frequently choose a nation that resembles their own in terms of language, financial structures, legal and economic systems, or culture.
• It is recommended to start off cautiously by market-testing before establishing an export strategy. With the help of a graded plan, a new exporter can gain first-hand experience in a market without taking unneeded or excessive risks.
• The business may decide to increase its presence in the target market if sales are strong, earnings are encouraging, and opportunities are good.

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