Answer:
d. increases; increases
Explanation:
Leverage describes the method of capital acquisition. The term is used mostly to refer to the borrowing of capital. A highly leveraged business is a business that has a high percentage of debts.
Business borrows for expansion or to finance the acquisition of assets. By borrowing, the company increases its capacity to produce and consequently, the possibility of an increase in sales. An increase in output leads to high returns to the shareholders.
Higher returns can only be achieved if the market behaves as expected. If operations do not go as planned, then leverage will leave the shareholder exposed to higher risks. The losses likely to be suffered will be proportional to the level of leverage.
Answer:
Integrated Marketing Communication
Explanation:
As the name implies, the concept of integrated marketing communication is aimed at leveraging the power that comes with the synergy between different marketing and communication tools and services such as consistent and repetitive advert placement, sales and promotional offers, coordinated and friendly marketing campaigns, and son on, all these carefully and strategically tailored towards the gradual and steady capture of a specific target audience over a certain period of time. These integrated marketing strategy or procedure is aimed towards such audience so that it would cover all aspects of the consumers wants in other to ultimately impact their deciak making and adoption of the product or services.
The answer is actually D), which is “Horizontal Consolidation.”
Advertising and spreading the word.
