From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC?</h3>
Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.
Some characteristics of integrated marketing communication are-
- The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
- When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
- The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
- The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
- IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
To know more about integrated marketing communications, here
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Jane must do a system each evening to copy and archive computer data that could be used if a compromise occurs. The process that Jane makes is referred to as back up. Back up process is the process of copying and archiving computer data so that the duplicate files can be used to restore the original data if a compromise occurs.
Answer:
The correct answer is letter "A": present value.
Explanation:
The Present Value of Money concept states that it is better to have a dollar today than a dollar tomorrow. This happens because having money today implies it can be deposited in a bank account to benefit from the interest rate or invest it so at a certain point in time the same amount of money will have a higher value.
Having the money available tomorrow may not provide the same returns as if the started to be invested yesterday.
In terms of employees researching their benefits means that
the employees have underestimate the cost and value of their benefits as they
try to research their rights an employer and their benefits or advantages that
they should acquire when they are working under a company or other field in
their line of work.
Answer:
The answer is true
Explanation:
Unearned Subscription Revenue is the revenue that has not been earned but the money has been received ahead of the service. It is termed as a liability because the customer can terminate the contract anytime.
As the customer enjoys the service, subscription revenue will be recognized monthly by the calculated proportion and this unearned subscription revenue will decrease by the same amount.
12-month subscription is $360
Therefore, the subscription charge for each month will be $30($360/12months).
August 1 through December 31 is 5 months.
Therefore, the amount for adjusting entry on this day will be $150(5 months x $30).
Note: Debit increases asset and expenses while credit decreases it. And debit decreases liability, equity, revenue while credit increases it.