Answer:
The book gives a clear knowledge of marketing at both the strategic and conceptual level as well as the ____.
tactical, hands-on level
Explanation:
At the highest level of marketing management is the strategic level, which is more conceptual. Down the scale is the tactical marketing plan, which specifies the marketing tools and techniques which a company will use to meet its marketing goals. At this level, the tactical tools in use include advertising, sales promotions, and other activities that directly implement the strategic marketing plan. The tactical level reduces the business strategic goals to marketing objectives.
The answer is psychological contract.
A broken psychological contract may occur when an employee believes that working extra would be naturally rewarded. This, however, may not be business policy. If the person is salaried, they may not be compensated for the extra hours worked.
Daily acts and remarks made in the workplace, as well as how they are interpreted by all parties involved, have an impact on the contract.
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In other words, it is a promise developed via regular workplace encounters in which the organization learns what is expected of each employee.
Psychological contracts evolve and adapt to the organizational working culture over time. However, they are generally difficult to change and can differ across individual party members and whole organizations.
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Answer:
The correct answer is b. Regressive coping.
Explanation:
Coping. This concept has been important in the field of psychology for more than 40 years. During the years 1940 and 1950 it meant an organizational concept in the description and clinical evaluation and, at present, it constitutes the center of a whole series of psychotherapies and educational programs that aim to develop adaptive resources. The issue of coping has also received a lot of attention in the media, as can be seen by flipping through the index of any magazine, book sales lists or programming guides. Actually, the word coping is both a colloquial and scientific term. Despite its prolific history and its current popularity, there is still a lack of coherence regarding theories, research and understanding of the subject. Even the most superficial review of what is written by both scholars and laymen, already reveals confusion regarding the meaning of coping and its role in the adaptation process.
