Answer:
It might be endorsement.
Explanation:<u><em>To think about:</em></u> What must a celebrity endorsement always reflect? Honest opinion of the endorser. According to the Federal Trade Commission (FTC), endorsements must always reflect the honest opinions, findings, beliefs, or experience of the endorser. ... Endorsements are a form of advertising.
from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target market for his first cups of greek yogurt and (b) what was his initial "4ps" marketing strategy?
a. Target market for Chobani Greek Yogurt. Hamdi Ulukaya saw his Chobani Greek Yogurt as appealing to all American consumers—the mass market—when he first introduced his Greek Yogurt in the United States. That is exactly the reason that he wanted distribution in the dairy cases of major U.S. grocery and supermarket chains, and not in their niche sections or in health food or specialty stores.
Now, with the introduction of its Champions line of Greek Yogurts, Chobani is reaching the kids' market segment. With its 2013 introduction of Chobani Bite in a smaller 3.5-ounce cup, Chobani is trying to reach a "snack" market segment. And with Chobani Flip, it is trying to reach an experimenting, gourmet market segment who add "mix-ins" to regular Chobani Greek Yogurt.
b. Chobani's initial 4Ps marketing strategy. Consists of the following marketing actions:
· Product strategy. Offer a Greek Yogurt for a mass market that is healthier than competing U.S. yogurts and does not have artificial ingredients and preservatives.
· Price strategy. Priced affordably at $1.29 for a single-serve cup that is accessible to all.
What is Marketing strategy?
A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.
To learn more about marketing strategy from the given link:
brainly.com/question/25640993
Answer:
$4,136.77
Explanation:
In this question, we use the present value formula which is shown in the attachment below:
Given that,
Future value = $10,000
Rate of interest = 4.7% ÷ 2 = 2.35
NPER = 19 years × 2 = 38 years
PMT = $0
The formula is shown below:
= -PV(Rate;NPER;PMT;FV;type)
After solving this, the price of the bond is $4,136.77
Answer:
depends on the situation give me a strategy and ill give you why it would be the best
Answer:
For a company using target costing, market price minus profit equals target cost and not target price.
The correct answer is False
Explanation:
Target cost is the excess of market price over target profit margin. In target costing, the company does not fix the selling price because selling price is determined by the market.
