Answer:
Market segmentation
Explanation:
Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations. A market segment is a group of people who share one or more common characteristics, lumped together for marketing purposes.
There are rules to follow when making sales. If the buyer agent with minority buyers in his car approaches a scheduled showing only to see a Confederate flag flying from the front porch, the agent should;
- Consult with the buyers and determine whether they want to proceed.
<h3>What is the response of a listing agent who approaches a potential listing?</h3>
The response of a listing agent who approaches a potential listing only to find a Confederate flag flying from the front porch is that;
- He should ask the seller if the flag stands for his racial prejudice and later ask that it should be removed.
Real estate agents are known to be business people and so thy are not social engineers. But if the agent believes the flag stand for racist attitudes that will hinder or enter the transaction and result in lowering of interest in the property, it is best to stop the listing.
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Answer:
Correct Answer: The least likely question to be included in the ethic test is:
A) What Health-Tech employees will be affected by my actions?
Explanation:
This is because, it does not have a direct implication to the code of conduct expected by the Health-Tech's company when compared with others. <em>For example, seeing a fraud going on in the company, it is expected that the staff should report to the appropriate management staff irrespective of whether the action would affect the staff's friend or not.</em>
Answer:
Integrated marketing communications.
Explanation:
Integrated marketing communication is a technique used by companies to create a linked form of communications and messages. Talking in simple terms, integrated marketing communications help firms to integrate their all promotional tools and ensure that all tools work in harmony with each other.
Nike is an example of a company using the technique of integrated marketing communications.
By using the slogan 'Just do it' in all of their promotional tools, the company is ensuring harmony in all of its tools.
Therefore, integrated marketing communications is the correct answer.
