Question

Pet Food Plus wants to determine if packaging affects customer purchase decisions, so it placed two different packages for the same cat food on a local pet store shelf and then viewed store video to see which package customers reached for first. What form of research is this

Answer 1

This form of research is observation.

How does market observation help?

A highly skilled researcher will typically observe how individuals or consumers behave and interact in the market in real-world circumstances. It is intended to provide exact, accurate information on what consumers actually do as they interact in a particular market sector.

A poor marketing effort has serious repercussions. For this reason, it is essential to conduct a perfect market observation in order to get the greatest outcomes and ensure your ability to compete in the market. Develop a clear understanding of what you hope to gain from the observation and whether you require assistance during the entire process. The purpose of observation is to broaden your perspective.

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