The process that EA Sports carried out with the cover of the Madden video game was Perception Marketing.
<h3>What is perception marketing?</h3>
Perception marketing is an economic term that refers to the set of marketing strategies focused on the consumer's perception of a specific product.
In general, perception marketing is responsible for modifying the image of the product so that it is the one that looks best compared to its competitors and thus generates a good perception in consumers.
According to the above, EA Sports used the image of a famous person so that consumers had a positive perception of their video game.
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Answer:
Balance sheet extract:
Intangible assets:
Copyright 1 $0
Copyright 2 $48,000
Explanation:
The points to note in the question are enumerated as follows:
An internally generated intangible asset cannot be capitalized.By capitalization ,I mean its costs is treated as intangible asset to be amortized over its useful life.As a result,the $16,000 incurred on the internally generated intangible asset,specifically,the first copyright should be treated as expense when incurred.
However,the second copyright that was bought from University Press can be treated as asset but cannot be amortized since it has indefinite life,but would be tested for impairment on a yearly basis,with impairment losses charged to profit or loss account.
Answer:
D. They provide the four factors of production and spend money on the product market.
Explanation:
In circular flow of business, all the players namely; household, government agencies, firms and others in an economy have an important role to play.
The level of a nation's employment status, price level and income are determined as a result of various interactions among firms/businesses, household and government agencies.
When a unit spends money, it becomes the income of another unit. Household goes to market with their monies to buy goods and services, while firms goes to the factor market to buy the resources, which are owned by the household, to produce the goods and services.
As for the government agencies, they collect taxes on the goods and services produced and on income(both household and firms) . Government also buys goods and services inorder to produce specialize goods.
Through these interactions, money and business changes hands from the household to the firm and then to government. It goes back to the household and the list goes on and on.
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