Question

When Walmart pressured its vendors to supply it with environmentally friendly merchandise with labels to prove it, this effort most relates to the concept of

Answer 1

When Walmart pressured its vendors to supply it with environmentally friendly merchandise with labels to prove it, this effort most relates to the concept of sustainability.

Concept of sustainability:

• Meeting current requirements without compromising the ability of future generations to meet their own needs is referred to as sustainability.

When marketers work in controversial or polluting?

• Marketers are largely prevented from becoming conscientious marketers when they operate in contentious or destructive businesses like cigarettes or fossil fuels.
• Vashon, a manager at a marketing research company, is attempting to ascertain whether his company adhered to ethical standards when it carried out its most recent study.

What is ethical and unethical advertising?

• Advertising that adheres to ethical standards will highlight the distinctions between the marketed goods and services and those offered by rival businesses.
• While unethical advertising aims to confuse consumers by using a logo and messaging that are similar to those of the opposition.

What is unethical advertising give examples?

• This is best illustrated by the promotion of dangerous goods like cigarettes.
• Given the high rate of lung cancer and other diseases linked to smoking among smokers, many would view cigarette advertising as an unethical business strategy.

Learn more about sustainability here:

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