Question

While watching a movie, Daysha notices that a few brands have been conspicuously integrated with its screenplay. The main character drives a particular brand of car and drinks only a specific brand of beer. Daysha figures out that this is a marketing strategy that employs _____. selective distortion selective exposure product cannibalization product placement

Answer 1

Daysha figures out that this is a marketing strategy that employs product placement.

What is Marketing Strategy ?

A marketing strategy involves selection as well as analysis of a target market and examination of potential market regions.

A marketing strategy can be regarded as business's overall game plan that is set so that the prospective consumers can be reached and make them to become customers of the firm products or services. It involves examination of potential market regions and the target market.

What is Product Placement?

The significant kinds of product placement are either visual, verbal, signage, or usefulness. Product placements in theme videos vary from 3-to 5 minutes whereas product placement in movies can meander from 12 minutes-1.5 hours or more in length.

A commercial is geared especially toward interrupted television with a 5-30 sec ad established in between TV shows.

The expenditures of each of these can vary which depend on the reach, demographics of viewership, target markets, time of day, and more additional variables.

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