Answer: The answer is b
Explanation:
The concept of advertising response function is based on the theory of marginal physical product and shows the relationship between advertising and the level of consumption of the goods by the consumers. The theory of marginal physical product states that when there is a change in total product resulting from one unit change in the quantity of the resources used per unit of time. When average product is increasing ,marginal physical product is greater than average product,when average product is maximum ,marginal physical equals average product .when average product is decreasing marginal physical product is less than average product.The theory of marginal physical product can also be called the law of diminishing return which states that if increasing quantities of one factor of production are used in conjunction with a fixed quantity of other factors then, after a certain point each successive unit of the variable factor will make smaller and smaller addition to the total output. In this case, the law tells the Trend Inc when to stop adding more input of the variable factor to a fixed factor.
Invariably, we are saying that it high time for Trend Inc, should spend proportionately less on advertising than on newer line. It should now spend more money on bringing of new product into the market than spending more on the advertisement of the sport shoes because at a certain point the demand for the old product will fall when diminishing return must have set in on the product demand.
Answer:
I could not find the exact details related to this question so here is a similar question to guide you.
Goodwill = Acquisition Price - Net book value (Investee)
= 75,000 - ( Assets - Liabilities)
= 75,000 - ( 90,000 - 40,000)
= $25,000
Identifiable noncurrent assets is overstated by $10,000 however. This will have to be adjusted for tax and then removed from Goodwill to find the Net goodwill that should be reported in the investor's consolidated balance sheet prepared immediately after this business combination.
= 10,000 ( 1 - 40%)
= $6,000
Net Goodwill = 25,000 - 6,000
<h2>
= $19,000</h2>
Answer:
True
Explanation:
Newspapers are classified as convenience goods. Convenience products are things buyers purchase regularly and effectively without placing a lot of thought into them. These incorporate papers, magazines and etc. Since buyers have a decent feeling of how a lot of these things cost, they don't consider their value except if it falls outside their desires.
A marketing leaders adopts a service-dominant logic as guiding principle when there is shift in balance from tangible goods to intangible services.
<h3>What is
service-dominant logic?</h3>
This logic refers to a perspective which introduces a new method for articulating an alternative view of exchange and value creation in the markets.
In conclusion, sometimes, a marketing leaders adopts a service-dominant logic as guiding principle when there is shift in balance from tangible goods to intangible services.
Read more about service-dominant logic
<em>brainly.com/question/17961245</em>
Answer:
1. Protection to trade secrets and patents:
a. Trade secrets are protected indefinitely. Generally, patents are granted for a maximum of 20 years.
b. The owner of a trade secret does not need to pay annual fee to defend the secret. A patent holder is required to pay an annual fee, in order to make the patent enforceable.
2. Important defense for defendants in trade secret cases that is not available to patent infringement defendants:
The defendant in a trade secret case will cite that the secret is still commercially valuable. But a patent holder cannot cite this because the patent is granted for a maximum of 20 years to stop stifling innovation.
Explanation:
Both trade secrets and patents are intellectual property rights which confer on their owners the exclusive use of their intellectual property. The major differences are in the duration and the defense of the rights. Patents, unlike trade secrets, do not last forever. Patents, again unlike trade secrets, must be defended periodically through the payment of fees.
