Question

A first step toward understanding organizational markets is recognizing the differences between industrial, reseller, and government markets.
a. True
b. False

Answer 1

Answer: True

Explanation:

To understand organizational markets, one must first realize that there are three main types of them: Industrial, reseller and government.

Industrial markets enable businesses to transact with each other. They trade raw materials and other goods to each other and process them to finished goods.

The reseller market does not involve any processing but rather firms buying from one and selling to another as middlemen.

The last market is the Government market. Any arm of government that purchases goods and services fall here including at local, state or federal level.