Question

When a company develops a product and then attempts to sell it through normal distribution channels in a number of test-market cities, it is engaged in Blank______.

Answer 1

When a company develops a product and then attempts to sell it through normal distribution channels in a number of test-market cities, it is engaged in "standard test marketing".

What is standard test marketing?

A type of test market where the business chooses a limited number of sample cities to test the entire marketing mix before launching a new product.

There are various ways to test marketing-

• Executing a regional product launch before a full launch.
• Working with a small group of customers who may directly provide product feedback.
• Implementing a focused direct marketing campaign to assess advertising methods.

To know more about the marketing objective, here

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