Question

Webmax Inc. produced and marketed cameras. After considerable research and development, they developed a new digital camera that had an array of new features. Webmax was so sure about the new offering that they even reduced their marketing budget. What sort of orientation does Webmax have toward the marketplace

Answer 1

WebMax Icn. has a product orientation toward the marketplace.

What is product orientation?

• When a company creates items based on what it is good at rather than what a customer wants.
• The Gillette Company focuses on producing the best disposable razors at the most affordable price.
• As a result, they distinguish their products through high-quality razor blades, ease of use, and an appropriate pricing approach.

Reason -

1. In the given situation Webmax has developed the product according to themselves and they have also lower their marketing budget due to this.
2. As the definition of product orientation says that company creates items based on what it is good at rather than what a customer wants.

Therefore, WebMax Icn. has a product orientation toward the marketplace.

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