Answer:
B. The denial is justifiable given the level of interbrand competition.
Explanation:
Anti trust law only applicable if you can proof that two or more producers in the same industry work together in order to assert their control over the market. They can do this through price fixing, controlling the amount of supply, etc.
This condition<em> can't be found</em> in the scenario above.
The denial that done by PepsiCo is justifiable because in a really competitive market, a company need to impose a strict requirement on which entities they should form a dealership relation with. If PepsiCo choose the wrong dealers, Its competitors could easily taken over the market and resulted in a huge amount of loss for the company.
Answer:
product development
Explanation:
Product development growth strategy -
It is based on the modification of the existing product , so that they appear to be new and the development of the new products and then offering the product to the current or new market .
These types of strategy are adapted , when their is no scope of new opportunity foe the new company .
The strategy of product development is used in the question statement .
When analyzing the industry, Bella Blooms must be concerned about the threat of substitute products or services.
This is one of the threats proposed by <em>Porter</em> in his model of the 5 forces that help to understand market competitiveness.
Bella Blooms must be concerned about the threat of substitute products or services because another fertilizer manufacturer has emerged with the same target market as the company, which could lead to a decrease in Bella Blooms market share.
In the threat of substitute products or services, the customer realizes that they can partially or totally substitute one product for another, which leads companies to actions such as:
- develop focused marketing strategies.
- adapt your processes to market needs.
Therefore, <em>Porter's</em> 5 forces model guarantees that through the analysis of market factors, it is possible to identify its strengths and weaknesses and adapt its strategy to be competitive and profitable in the market.
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