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kherson [118]
2 years ago
5

In 1978, the Stanford Research Institue (SRI) developed its __________ framework, which divides consumers into types based on ps

ychological factors.
Social Studies
1 answer:
nignag [31]2 years ago
7 0

<em>A market research approach</em><em> that categorizes consumers and measures psychological aspects such as how people feel and think and how they attain (or do not reach) the lifestyles they desire.</em>

What is a market research method?

Market research, often known as marketing research, refers to a variety of strategies used to gather data and comprehend a company's target market. Businesses utilize this data to create better products, enhance the user experience, and create marketing plans that generate high-quality leads and increase conversion rates.

What constitutes the marketing research approach's five steps?

The Marketing Research Process in 5 Steps

  • Define the issue
  • create a research plan
  • gather pertinent data and information
  • analyze data, and report findings
  • Take Action
<h3>Which market research technique works the best?</h3>

One of the most common methods for conducting market research online is through surveys and questionnaires.

learn more about A market research approach here <u>brainly.com/question/26930598</u>

#SPJ4

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reference

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