Question

In 1978, the Stanford Research Institue (SRI) developed its __________ framework, which divides consumers into types based on psychological factors.

Answer 1

A market research approach that categorizes consumers and measures psychological aspects such as how people feel and think and how they attain (or do not reach) the lifestyles they desire.

What is a market research method?

Market research, often known as marketing research, refers to a variety of strategies used to gather data and comprehend a company's target market. Businesses utilize this data to create better products, enhance the user experience, and create marketing plans that generate high-quality leads and increase conversion rates.

What constitutes the marketing research approach's five steps?

The Marketing Research Process in 5 Steps

• Define the issue
• create a research plan
• gather pertinent data and information
• analyze data, and report findings
• Take Action

Which market research technique works the best?

One of the most common methods for conducting market research online is through surveys and questionnaires.

learn more about A market research approach here brainly.com/question/26930598

#SPJ4