This positioning reflects Pepsi’s careful targeting and marketing mix implementation
Explanation:
However, if you characterize your target market carefully and narrowly, your efforts will work more successfully.
Implementation of Marketing Marketing and action planning blend. There are links between the action plans and marketing mix. That is to say, the risk assessments contain a detailed description of the marketing plan, as well as its objectives and targets , mixed marketing activities, processes and measures of program assessment, budgetary factors and scheduling considerations, and quantitative evaluations.
Answer:
Option B:
inferior good; elasticity is negative
Explanation:
The income elasticity of demand is a measure of the rate at which a particular commodity is demanded, even after there is a change in the real income of the consumers.
It is a known fact that for inferior goods, once the real income of the consumers increases there is a higher tendency for them to switch to other premium commodities. Such goods are said to have a negative elasticity.
The income elasticity of demand can be calculated with this formula
percentage change in quantity demanded / percentage change in income.
If this gives a value that is less than 1, it means that the percentage change in the quantity of goods demanded is actually less than the percentage change in the income level of the consumers. Hence, the good is an inferior good. This is because when the consumers are earning more, they buy less of the product.
Answer:
Dissatisfied workers lead to lack of motivation, poor attitude and lack of productivity.
Explanation:
The consequences of having dissatisfied workers include to job stress, lack of motivation, poor attitude, lack of productivity and increase in employee turnover rates.
Job satisfaction theories aims to identify factors influencing job satisfaction and how employee job satisfaction can be increased. Job satisfaction theories are Maslow’s Needs Hierarchy Theory, Herzberg’s Motivator-Hygiene Theory, Job Characteristics Model and Dispositional Approach. Job satisfaction theories are essential because it helps in knowing what motivates workers and how productivity can be increased at the workplace.
Extrinsic motivation are external sources of motivation such as title, financial rewards, power, fame and status while Intrinsic motivation are internal motivation sources such as learning and growth, service and duty, achievement of goals etc. Intrinsic and extrinsic motivation are essential in motivating employees in order for them to achieve organizational goals, be creative and have a good attitude towards their job.
