Question

Apple's products are well known and valued because the demand, customer loyalty, and company's price premium rank high in the consumer tech industry. This is an example of _______. a. brand equity b. brand loyalty c. brand mark d. individual branding

Answer 1

The correct answer is option 'a' brand equity.

What is brand equity?

Brand equity refers to a brand customer perceive from the brand name. It is the value associated with the brand and not its product or services.

Aspects of brand equity are:

• Brand name
• Loyalty,
• Awareness
• Attributes.

Learn more about brand equity here: brainly.com/question/15105000

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