Question

Instead of providing arguments in favor of a political candidate's positions on issues and past voting records, ads may build political support by associating pictures of the candidate's opponent with fear- inducing music and images. This strategy illustrates

Answer 1

This strategy illustrates a negative campaign on the candidate's opponent, using the persuasion strategy on the opponent's negative characteristics.

What is a negative campaign?

It is a marketing strategy used in political campaigns to demonstrate important points in the political life of the opposing candidate, increasing voters' knowledge, stimulating critical thinking and persuasion about their own ideas.

Therefore, a negative campaign is capable of influencing the political choices of voters and is configured in an influence marketing widely used in the political scenario.

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