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Serhud [2]
2 years ago
6

When a manufacturer directs the promotional mix to final customers to gain their attention and build demand for the product, it

is using a(n) _________ strategy.
Business
1 answer:
zepelin [54]2 years ago
6 0

When a manufacturer directs the promotional mix to final customers to gain their attention and build demand for the product, it is using a <u>pull</u> <u>marketing</u> strategy.

The goal of pull marketing is to create loyal customers by providing marketing materials that showcase what they’re looking for. As it is best for when you want to draw attention of the consumers to your product.

A pull marketing requires high spending on advertising and consumer promotion to build up consumer demand for a product. For instance, to spend on heavy advertising of new launches of gadgets.

Hence, in the age of consumers educating themselves on products and services, pull marketing has become vital to markets with heavy saturation, like new apps or clothing companies.

To learn more about pull marketing here:

brainly.com/question/26050668

#SPJ4

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Prepare the journal entry to record autumn company’s issuance of 63,000 shares of no-par value common stock assuming the shares:
mojhsa [17]

The entry for this transaction would be this: 

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Ordinary shares                       1,827,000 

# 

<span>The market value of the shares on </span>this transaction<span> does not affect the recording of this transaction. If the share has no par value, the stated value should be used. Stated value is a value assigned by the company to its stock for the purpose of accounting and it does not have any relation with the market value of the shares. Since stated value is not given in this problem, we should record the entire amount of the land exchanged in this transaction to the "Ordinary shares" account.</span>

7 0
3 years ago
Kyra is a middle manager for her firm and just finished comparing the results of a promotional campaign with the company's outco
Anni [7]

Answer:

C. communicate results and deviations with management and employees involved.

Explanation:

The control process is a process in which the company collects and evaluates the information about a system or process to make decisions. This process involves: establishing performance standards, measuring the actual performance, evaluate the performance against the standards, analyze results and possible deviations and take the necessary actions. As Kyra already compared the results of the promotional campaign with the company's outcome expectations, the next step would be to analyze the results in which she would have to share the information with the employees involved and determine if there are deviations. According to this, the answer is that the next step in the control process is to communicate results and deviations with management and employees involved.

4 0
3 years ago
Pepsi has a strong brand equity. Over the years, Pepsi has introduced Vanilla Pepsi, Lemon Pepsi, Pepsi One, Pepsi Blue, and Pep
antoniya [11.8K]

Answer: These expansions of the Pepsi brand are termed: <u>"(D) Line Extensions".</u>

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3 years ago
How did horizontal integration enable rockefeller to monopolize the u.s oil industry?
Ymorist [56]
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4 years ago
Which of the following is the purpose of the tort law
Oksanka [162]
To compensate persons for their injuries and damages. - vicarious liability generally is imposed on an employer to provide another source from which to compensate victims.
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