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Serhud [2]
2 years ago
6

When a manufacturer directs the promotional mix to final customers to gain their attention and build demand for the product, it

is using a(n) _________ strategy.
Business
1 answer:
zepelin [54]2 years ago
6 0

When a manufacturer directs the promotional mix to final customers to gain their attention and build demand for the product, it is using a <u>pull</u> <u>marketing</u> strategy.

The goal of pull marketing is to create loyal customers by providing marketing materials that showcase what they’re looking for. As it is best for when you want to draw attention of the consumers to your product.

A pull marketing requires high spending on advertising and consumer promotion to build up consumer demand for a product. For instance, to spend on heavy advertising of new launches of gadgets.

Hence, in the age of consumers educating themselves on products and services, pull marketing has become vital to markets with heavy saturation, like new apps or clothing companies.

To learn more about pull marketing here:

brainly.com/question/26050668

#SPJ4

You might be interested in
In January, Hometown Ice Cream Shoppe reported the following balances in their income statement accounts. Based on this informat
Gekata [30.6K]

Answer:

A) Debit of $1,445

Explanation:

Closing entries refers to the balance statements that are entered at the end of an accounting period in order to transfer the temporary account balances into permanent accounts. Based on the balances listed in the question it can be said that the closing entry to retained earnings will be Debit of $1,445. This refers to money going out of the account and can be calculated by adding all the revenue to the account and subtracting the expenses leaving $ - 1,445 thus being debit.

7 0
3 years ago
Shambo Corporation has provided the following contribution format income statement. Assume that the following information is wit
morpeh [17]

Answer:

26.66 or 27%

Explanation:

The computation of the margin of safety percentage is shown below:

Margin of Safety

= 100 - Break Even %

= 100 - 73.33

= 26.66 or 27%

Working Note

Sales (3,000 units) $60,000

Less: Variable expenses -$42,000

Contribution margin -$18,000

CM Ratio (A) 30.00%

Fixed expenses (B) 13,200

Break Even Point C = B ÷ A 44,000

Break Even % of Total Sale 73.33%

5 0
3 years ago
Delta Services, Inc., is the major wholesale distributor of software in the state of Florida. Its closest competitor is Efficien
nata0808 [166]

Answer:

Market division

Explanation:

Basically this is Dividing territories (also market division) which is an agreement by two companies to stay out of each other's way and reduce competition in the agreed-upon territories.

In our case, Delta stays out fo Efficient's way and the latter does the same.

5 0
3 years ago
Leslie works for a local ad agency as an intern. The agency is hired to develop an advertising campaign for a chain of coffee sh
Blizzard [7]

Answer:

With reference to the above scenario, "big ideas":

could become the bases of creative and successful advertising campaigns.

Explanation:

  • The 1st option is not correct as the statement "big ideas are impossible to develop as they are not applicable to retail chains" is not correct because ideas are required by every company.
  • The statement which states that big ideas are only needed in advertising for consumer services is not correct as every industry needs advertising.
  • The statement which states that big ideas are typically not the bases for effective advertising campaigns is also incorrect as big ideas are necessary fro effective advertising campaigns.
  • Big ideas are not limited to the advertisement of business to business scenario yet they are applicable to every kind of advertisement.
  • So the statement which states that big ideas can become the bases of creative and successful advertising campaigns is correct.
5 0
3 years ago
A software company is weighing whether to release a new version of its software. The company can go ahead and release the versio
pentagon [3]

This is an example of vaporware where the company is planning to launch the software and will correct errors along with upgrades.

<h3>What is software?</h3>

A sequence of instructions, data, or programs used to control computers and perform certain activities is known as software. Applications, scripts, and programs that operate on a device are referred to as software.

Vaporware refers to products that are announced but never produced or officially cancelled. It is publicized months or years before it is supposed to be deployed with little information about its development available.

This strategy is useful as it stops customers to avoid switching to competitors' brands and products. These will help to create a buzz in teh market and helps in the retention of the customer.

Learn more about vaporware, here:

brainly.com/question/13078205

#SPJ1

8 0
2 years ago
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