The answer is damage control.
The public relations officer's job is not to enlighten the public about the employer, but to feed the public information that will positively impact the public in favor of the business. They twists and manipulates the material to give a favorable impression. When a public relations officer shows the public a half glass, the is task is to persuade them that the glass is half-full, not half-empty. When the general public loves, respects, and trusts an individual or corporation, it is simpler for them to acquire what they desire.
One of the responsibilities of a public relations department is damage control, which is reducing the negative impact of an incident or set of events.
Therefore, the answer is damage control.
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