Establishing the promotional mix that's right for your company involves seven steps:
Determine Your Target Market. ...
Determine Your Objectives. ...
Design Your Message. ...
Select Your Promotional Channels. ...
Determine Your Budget. ...
Determine Your Promotional Mix. ...
Measure the Results of the implemented program and Adjust as needed.
Answer:
$31.76 million
Explanation:
Economic Value Added is the residual wealth left for shareholders after having accounted for the financing needs of the company as shown by the formula below:
EVA=NOPAT-(WACC*invested capital)
NOPAT is the net operating profit after tax =operating profit(EBIT)*(1-tax rate)
Net income=Earnings before tax*(1-tax rate)
net income= $55 million
EBT=unknown
tax rate=40.0%
$55=EBT*(1-40.0%)
$55=EBT*0.60
EBT=$55/0.60
EBT=$91.67
EBIT=EBT+interest
EBIT=$91.67+$19
EBIT=$110.67
NOPAT=$110.67*(1-40%)
NOPAT=$66.41
WACC=9.0%
perating capital employed=$385
EVA=$66.41-(9.0%*$385)
EVA=$31.76 million
operating capital em
Answer:
This is because a change in autonomous expenditure changes income and sets off further changes in induced expenditure.