Bank 2. 0 stands up against the competitors in the industry by aim at those customers who are mainly underbanked.
When referring to the new age of banking services that have emerged as a result of technical advancements like near field communication (NFC), smart phones, and internet inventions like social media, the term "banking 2.0" is occasionally used.
Bank 2. 0 constantly do financial business outside of the established banking system. When a person or family is considered underbanked, it means that they have a bank account but frequently use unconventional financial services, such as "money orders, check cashing, and payday loans, rather than traditional loans and credit cards", to handle their money and pay for their expenses and these alternative financial services are provided by bank 2.0 to remain in the industry.
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