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2 years ago

Which method for determining an imc budget attempts to link promotional dollars with sales objectives?

1 answer:

3 0

The share of market/share of voice method of developing an IMC budget is an attempt to link promotional dollars with sales objectives.

While share of voice measures the brand awareness on a particular channel, market share on the other hand, is the percentage of a market that a single company controls by revenue or number of customers.

Basically, share of voice helps you understand how popular your brand is compared to all your competitors. It has been proven that a brand's share of voice tends to correlate with its share of the revenue and market.

Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, business development principles, and advertising.

Hence, the share of market/share of voice method helps in developing an IMC budget which attempt to link promotional dollars with sales objectives.

To learn more about Integrated marketing communication (IMC) here:

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A municipal bond is paying a 6% annual yield. An equivalent risk corporate bond is paying 7%. Investors with a tax rate of ____

faltersainse [42]

Answer:

The correct answer is 25%

Explanation:

To calculate the value of the tax rate to decide on the municipal bond, we must take the information of the annual yield minus the expenses associated with this product, on the interest of the corporate bond:

Tax Rate = 1 - (0.0525 / 0.0700) = 25%

In this way, 25% or more, is a percentage of the tax rate that can make them decide on the municipal bond option.

6 0

3 years ago

Knight Company reports the following costs and expenses in May. Factory utilities $16,120 Direct labor $69,685 Depreciation on f

GarryVolchara [31]

Answer:

a. $180,850

b. $390,269

c. $74,837

Explanation:

a. The computation of the manufacturing overhead is shown below:

= Factory utilities + Depreciation on factory equipment + Property taxes on factory building + Indirect factory labor + Indirect materials + Factory repairs+ Factory manager salary

= $16,120 + $13,703 + $2,894 + $52,814 + $83,926 + $3,044 + $8,349

= $180,850

b. The computation of the product cost is shown below:

= Direct materials used + Direct labor + manufacturing overhead

= $139,734 + $69,685 + $180,850

= $390,269

c. The computation of the period cost is shown below:

= Sales salaries + Depreciation on delivery trucks + Repairs to office equipment + Advertising + Office supplies used

= $49,631 + $4,044 + $2,185 + $15,670 + $3,307

= $74,837

7 0

3 years ago

Which is not a secondary consideration when locating a retail store

Maslowich

The answer is "access to good schools".

A retail store is a position of business normally claimed and worked by a retailer yet now and again possessed and worked by a producer or by somebody other than a retailer in which stock is sold fundamentally to ultimate customers. Good schools are something which cannot have secondary consideration.

5 0

3 years ago

A favorable direct materials price variance might lead to an unfavorable direct materials quantity variance because the company

Lemur [1.5K]

25 is ur answer good ser

3 0

4 years ago

Bonita, Inc. uses activity-based costing as the basis for information to set prices for its six lines of seasonal coats.

jeka94

Answer:

Results are below.

Explanation:

<u>To calculate the activities rates, we need to use the following formula:</u>

Predetermined manufacturing overhead rate= total estimated overhead costs for the period/ total amount of allocation base

Designing= 452,795 / 11,900= $38.05 per designer hour

Sizing and cutting= 4,231,150 / 157,000= $36.95 per machine hour

Stitching and trimming= 1,501,000 / 79,000= $19 per labor hour

Wrapping and packing= 327,050 / 31,000= $10.55 per finished unit

4 0

3 years ago