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Julli [10]
2 years ago
6

The management at GameGuys, Inc. designed a strategy that unifies advertising, personal selling, public relations, and sales pro

motion activities creating a consistent message. This effort to promote a positive brand image represents a(n) ________ program.
Business
1 answer:
alukav5142 [94]2 years ago
5 0

The management of GameGuys, Inc. designed a strategy that unifies advertising, personal selling, public relations, and sales promotion activities, creating a consistent message. This effort to promote a positive brand image represents an integrated marketing communication program.

<h3 /><h3>What is integrated marketing communication?</h3>

They correspond to strategies used in organizations to promote a brand, a product or a relevant message through integrated communications, which are conveyed in different communication channels, to attract a greater number of potential consumers. Some media used are:

  • Social networks
  • TV
  • Radio
  • Newspapers

The objective then of the integrated marketing communication is to generate a reinforcement of a communication that will increase the value of the brand and the perception of the target public.

Therefore, IMC generates a unified strategy through marketing processes, such as identifying the best public relations strategy and audience analysis to identify the best marketing communication, generating positioning for a company.

Find out more about integrated marketing communication here:

brainly.com/question/9696745

#SPJ1

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Which of the following is the objective of life insurance?
Romashka [77]

Answer:

its both b and c

8 0
3 years ago
Under the Uniform Securities Act, all of the following must be disclosed in an investment advisory contract EXCEPT A) other stat
Sergeu [11.5K]

Answer: A) other states in which the adviser is registered

Explanation:

The Uniform Securities Act was put in place in order to deal with fraud involving securities at state level and to also help the Securities and Exchange Commission in the regulation and enforcement.

Based on the options provided in the question, under the Uniform Securities Act, all of the following must be disclosed in an investment advisory contract except other states in which the adviser is registered.

6 0
3 years ago
Herman Corporation had net income of $120,000 and paid dividends of $24,000 to common stockholders and $20,000 to preferred stoc
Mumz [18]

Answer:

20%

Explanation:

Return on common stockholders' equity is a ratio that shows how successful a company is in generating a return for the equity holders. It is worked out by dividing the net income available for common stockholders by common stockholders’ equity. It is expressed by the following formula:

Income available to common stockholders

= \frac{Net Income - Preferred dividend }{ Average common stockholders' equity}

Thus, return on common stockholders' equity

  = \frac{120,000 - 20,000}{500,000}

   = \frac{100,000}{500,000} *100

   = 20%

8 0
3 years ago
Tradable permits are likely to result in less inefficiency, relative to a pollution tax, when ... a. the marginal costs of damag
Andrej [43]

Answer:

a. the marginal costs of damages are steep and the marginal costs of pollution reduction are relatively stable.

Explanation:

Pollution can be defined as the physical degradation or contamination of the environment through an emission of harmful, poisonous and toxic chemical substances.

Offset trading refers to a type of trading system that is typically designed for the realization of more efficient pollution control.

This ultimately implies that, an offset trading is a strategic program that allows emerging business firms to pay existing business firms in order to significantly reduce their emissions or pollutants below a specific standard.

Free market in tradable pollution permits simply means giving manufacturing companies and individuals the legal right to pollution of the environment. For example, XYZ company is purchasing the permit of 500 units of carbon dioxide (CO2) pollution annually, this simply means it is permitted to pollute the environment by 500 units of CO2 annually.

Additionally, a free market in tradable pollution permits has some sort of benefits as companies can resell their unused permits or devise a cheaper means of reducing pollution. It also compensate companies that significantly reduces its pollution of the environment.

A pollution tax can be defined as a type of tax imposed on business firms that causes pollution and damages to the environment. It is also referred to as Pigovian tax which is a tax on goods with negative externality.

Hence, tradable permits when compared with pollution tax are likely to result in less inefficiency, when the marginal costs of damages are steep and the marginal costs of pollution reduction are relatively stable.

3 0
2 years ago
Which of the following indicates that the functional currency of a foreign subsidiary is the US dollar? Group of answer choices
andrey2020 [161]

Answer:

C) Sales markets of the foreign entity are primarily in foreign countries.

Explanation:

The US dollar is the most commonly used currency in the world, and most of foreign trade is carried out using the US dollar. If the foreign entity sells most of its production overseas (exports) then they will use the US dollar as their functional currency since all their exports will be valued in US dollars.

6 0
3 years ago
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