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Julli [10]
2 years ago
6

The management at GameGuys, Inc. designed a strategy that unifies advertising, personal selling, public relations, and sales pro

motion activities creating a consistent message. This effort to promote a positive brand image represents a(n) ________ program.
Business
1 answer:
alukav5142 [94]2 years ago
5 0

The management of GameGuys, Inc. designed a strategy that unifies advertising, personal selling, public relations, and sales promotion activities, creating a consistent message. This effort to promote a positive brand image represents an integrated marketing communication program.

<h3 /><h3>What is integrated marketing communication?</h3>

They correspond to strategies used in organizations to promote a brand, a product or a relevant message through integrated communications, which are conveyed in different communication channels, to attract a greater number of potential consumers. Some media used are:

  • Social networks
  • TV
  • Radio
  • Newspapers

The objective then of the integrated marketing communication is to generate a reinforcement of a communication that will increase the value of the brand and the perception of the target public.

Therefore, IMC generates a unified strategy through marketing processes, such as identifying the best public relations strategy and audience analysis to identify the best marketing communication, generating positioning for a company.

Find out more about integrated marketing communication here:

brainly.com/question/9696745

#SPJ1

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When do children develop their eating habits and physical activity patterns?
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Answer: It varies based on the foods and activities offered to a child

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This is a product of adaptation common to humans.

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Karen doesn’t like driving to the local bank branch, but doesn’t think that it is secure to do financial transactions on her pho
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3 years ago
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Distinguish between planned economy and mixed economy?​
Anettt [7]

Answer:

CHECK THE EXPLANATION.

Explanation:

A planned economy is a type of economic system where investment, production and the allocation of capital goods takes place according to economy-wide economic plans and production plans. A planned economy may use centralized, decentralized, participatory or Soviet-type forms of economic planning whereas a mixed economy is an economy organized with some free market elements and some socialistic elements, which lies on a continuum somewhere between pure capitalism and pure socialism. ... Mixed economies socialize select industries that are deemed essential or that produce public goods.

4 0
2 years ago
You're a project manager in your company. an end user has suggested that everyone undergo extensive training to learn how to use
Sidana [21]

You're the project manager in your company. An end-user has suggested that everyone undergo extensive training to learn how to use a new system being developed. The next step you should take will be to analyze the impact of including the training in the project.

<h3>What is the role of the project manager?</h3>

The primary responsibility for designing, carrying out, overseeing, controlling, and wrapping up projects falls on project managers. The entire project scope, the project team and resources, the project budget, and the project's success or failure are all under their responsibility.

<h3>Is a project manager necessary?</h3>

Teams with project managers can divide a large undertaking into smaller, more manageable tasks. Project managers may manage their teams more effectively and respond to problems more quickly by dividing the project down into a clear sequence of assigned tasks, milestones, and deadlines.

Learn more about project team: brainly.com/question/19569405

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6 0
1 year ago
List four people who are likely to play a role in the induction of a new employee?​
RUDIKE [14]

Answer: The answer is personnel manager,Top level management such as Directors, Marketing manager, Safety officer

Explanation:

Induction is the process of introducing the new employees into the organization. During the induction process the new employees are acquainted with the policies, practices and general objectives of the organization. Induction is done with a view to generate the personal interest of the new employees in the organization and also to create the employees enthusiasm for the job and to ensure the employees loyalty to the organization. It involves the explanation of the issues such as history of the organization, products and services, General policies and practices, benefits such as insurance ,retirement and vacation, safety regulation .The following officers are likely to play a role in the induction of new employee

Personnel manager for personnel matters such as the benefits that will accrue to such employees such as insurance, retirement benefit and vacation benefits

Marketing manager to handle products and services offer to the target market by the organization

Top level management such as directors to handle matters such as Organization history and General policies and practices

Safety officer to handle matter such as the safety precaution to be taken by the new employees while doing their job

7 0
3 years ago
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