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Julli [10]
2 years ago
6

The management at GameGuys, Inc. designed a strategy that unifies advertising, personal selling, public relations, and sales pro

motion activities creating a consistent message. This effort to promote a positive brand image represents a(n) ________ program.
Business
1 answer:
alukav5142 [94]2 years ago
5 0

The management of GameGuys, Inc. designed a strategy that unifies advertising, personal selling, public relations, and sales promotion activities, creating a consistent message. This effort to promote a positive brand image represents an integrated marketing communication program.

<h3 /><h3>What is integrated marketing communication?</h3>

They correspond to strategies used in organizations to promote a brand, a product or a relevant message through integrated communications, which are conveyed in different communication channels, to attract a greater number of potential consumers. Some media used are:

  • Social networks
  • TV
  • Radio
  • Newspapers

The objective then of the integrated marketing communication is to generate a reinforcement of a communication that will increase the value of the brand and the perception of the target public.

Therefore, IMC generates a unified strategy through marketing processes, such as identifying the best public relations strategy and audience analysis to identify the best marketing communication, generating positioning for a company.

Find out more about integrated marketing communication here:

brainly.com/question/9696745

#SPJ1

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The role of the entrepreneur in society is to bring the factors of production together and take the risks of producing output. r
tatuchka [14]

Answer:

bring the factors of production together and take the risks of producing output.

Explanation:

Factors of production can be defined as the fundamental building blocks used by individuals or business firms for the manufacturing of finished goods and services in order to meet the unending needs and requirements of their customers.

The four factors of production are;

I. Land: this refers to the natural resources and raw materials extracted from the ground or grown in the soil e.g oil, gold, rubber, cocoa, etc.

II. Labor (working): this is the human capital or workers who are saddled with the responsibility of overseeing and managing all the aspects of production.

III. Capital resources: it includes the physical assets used for production of goods and services such as equipment, money, plant, etc.

IV. Entrepreneurship: it is the intellectual capacity required to drive a business and the skills to develop an idea into a money making venture (business).

In a society, the role of an entrepreneur is mainly focused on bringing the four (4) factors of production together and take the risks of producing output, so as to generate revenue through sales and make economic profits in the long-run.

In conclusion, when the aforementioned factors of production are combined effectively and efficiently, they can be used for the manufacturing or production of goods and services to meet the unending requirements or needs of the consumers.

3 0
3 years ago
On May 1, Shilling Company sold merchandise in the amount of $5,800 to Anders, with credit terms of 2/10, n/30. The cost of the
Illusion [34]

Answer:

The journal entry that is to be recorded on May 1 is shown below:

Explanation:

May 1

The first entry to be posted:

Accounts Receivable A/c...................Dr     $5,800

       Sales A/c............................................Cr      $5,800

As the company made a sale, so the sale is credited and it made against the accounts receivable. Therefore, accounts receivable account is credited.

The second entry to be posted is as:

Costs of goods sold A/c....................Dr   $4,000

       Merchandise inventory A/c...................Cr   $4,000

The cost of the goods sold amounts to $4,000. So, the account of COGS is debited and it is against the inventory. Therefore, the merchandise inventory is credited.

8 0
3 years ago
When driving in the city, _____ may help you avoid traffic, but they may not be as safe or they may increase your travel time be
Darya [45]
The correct answer is side streets.
If you are in a hurry, it may be better to take a different route and drive through side streets in order to avoid the traffic which is usually present in the more 'popular streets.' However, side streets have a lot of traffic control lights, which may slow down your ride even more.
7 0
3 years ago
Read 2 more answers
Select the correct answer. Which actions should a company take if its product/brand falls under the BCG Matrix category of “dog”
andriy [413]

Answer:

A

Explanation:

While dealing with a DOG situation, it is  best to disinvest  in the product and focus on other products with greater market potential

7 0
4 years ago
Developing a relationship on the first visit is becoming increasingly important in the _____________ stage of the personal selli
Bezzdna [24]

Developing a relationship on the first visit is becoming increasingly important in the ​approach stage of the personal selling process.

<h3><u>What is personal selling process ?</u></h3>
  • When a salesperson meets with a potential customer to close a deal, this is known as personal selling.
  • A sequential sales process with generally nine phases is used by many salespeople. Some salespeople create scripts for the entire or selected portions of the sales process.
  • In order to increase the process' effectiveness, a salesman must be familiar with each stage, which includes the following:
  • 1. Prospecting and Evaluating
  • 2. Approaching the Consumer
  • 3. Preparing for the Sale
  • 4. Making the Presentation
  • 5. Overcoming the Objections
  • 6. Closing the Sale
  • 7. Following Up.
  • The selling process is a series of actions performed to secure an order and start developing enduring relationships with customers. The exercises are applicable to all selling techniques and are adaptable to the majority of selling scenarios (including non-product selling such as – selling an idea).

To view more questions on personal developement, refer to:

brainly.com/question/7036610

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6 0
1 year ago
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