Question

If Mike asked customers to complete a customer feedback survey after using his car detail service, he probably increased the level of customer involvement during the __________ step of the process. a.) information seeking b.) post-purchase evaluation c.) need identification d.) problem recognition

Answer 1

Answer: b.) post-purchase evaluation

Explanation:

Post-purchase evaluation as the term implies, is done after the product is purchased and checks how well the product does what it is meant to do.

When Mike asks customers to complete a feedback survey, they will indicate on the survey what they thought of his service such that he would know whether he fulfilled his purpose for the service. This therefore includes the customers in the post-purchase evaluation.