From the word itself, "values-led" business, this type of businesses are more inclined to doing what is right and moral by promoting values rather than thinking too much about the profit that comes from the sales of the manufactured goods. In the example above, the business leverages in the notion that recycling will lead to lesser pollution to the environment.
Answer:
Strategic dissonance
Explanation:
Based on the information provided within the question it can be said that the term that best illustrates the situation is Strategic dissonance. This term intents to describe the disconnect between the organization's actions from their actual intent. Which seems to be the case in this scenario as Cardwire Inc. has lowered it's prices in order to sell more and lower it's overall costs but has instead spent more on buying raw materials.
I think it’s either the last one or the first one sorry if I’m wrong