Question

50 percent of your potential customers would be willing to buy your product for $16 each, but the other 50 percent would be willing to pay no more than $10. HINT: In other words, we can say that: For any random customer that happens to walk into your store, there is a 50 percent chance that that customer will pay the full $16, versus a 50 percent chance that that customer will only be willing to pay $10. Unfortunately, you cannot tell your customers apart. Your marginal cost per unit, PER SALE is $4. HINT: To clarify further, you should assume that the marginal cost of $4 per sale is ONLY incurred if a sale is actually made. (In other words, we'll assume that if you do not make a given sale, then you don't get any revenue, but you also don't recognize any cost, so profit is zero in that scenario.) If you set the selling price of each unit at $16, the expected profit per customer is:_________.

Answer 1

If you set the selling price of each unit at $16, the expected profit per customer is: $6.

Expected profit

Using this formula

Expected profit=Lowest amount willing to pay-Marginal cost

Where:

Lowest amount willing to pay=$10

Marginal cost=$4

Let plug in the formula

Expected profit=$10 - $4

Expected profit= $6

Therefore if you set the selling price of each unit at $16, the expected profit per customer is: $6.

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