In the persuasion elaboration likelihood model, the central route is more persuasive when people have the ability and the motivation to pay attention. Persuasion is formed through two routes:
The peripheral route is used when people's motivation is low and there is no ability to process the message. The central route is used when there is high motivation and message processing capacity.
Therefore, the attitudes formed in the central route are more consistent, and resistant to contrary arguments, and more likely to determine people's behaviors and attitudes, generating changes in attitudes and durability.
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Answer:
Because of the great advantages of the North in the civil war
B.low self-esteem,she's comparing herself to someone else.
