Question

Across mass marketing, niche marketing, and one-to-one marketing, the underlying method of dealing with heterogeneity is the same: focus on ____ such that the needs of each group are similar until the focus reaches _____.

Answer 1

Across mass marketing, niche marketing, and one-to-one marketing, the underlying method of dealing with heterogeneity is the same: focus on smaller group such that the needs of each group are similar until the focus reaches individual customer.

What is the mass marketing?

Mass marketing is used to refer to the type of marketing that is done on a large scale. In this type of marketing, the producers would have to ignore the segments that may exist in the market.

Hence they would have to market the product to the entire market so that it gets to a larger audience hence it may bring about a greater market for the producer.

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