Question

A start-up company has developed some innovative products, but it has no marketing or advertising expertise. It hired The Tullen Group to design an advertising campaign that includes creating a web presence. The Tullen Group is an example of a

Answer 1

The Tullen Group is an example of a marketing intermediary as it is hired to design an advertising campaign that includes creating a web presence.

What is a marketing intermediary?

This refers to those independent firms that assist firms in the flow of goods and services from producers to end-users.

A typical example of a marketing intermediary includes:

• the agents
• the wholesalers
• the retailers.

Also, these intermediary also functions as a link between manufacturers and customers in the distribution of products.

Hence, the Tullen Group is an example of a marketing intermediary as it is hired to design an advertising campaign that includes creating a web presence.

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