Publishers face the economy’s choices in products they want/need and on how the ways of selling it and where to sell it
Idea screening is considered a stage of the new-product development process.
<h3>What is New product development ?</h3>
New product development entails the bringing up an original product idea to market.
The seven stages of New product development are :
- ideation
- research
- planning
- prototyping
- sourcing
- costing
- commercialization.
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Using barbell strategy, funds are allocated to bonds with a short term to maturity and bonds with a long term to maturity.
<h3>What Is Barbell Strategy?</h3>
The barbell strategy is one that explains that the best way to strike a balance between reward and risk is to invest in different high risk and no risk investment.
Therefore, barbell strategy allocates some funds to achieving a relatively high return.
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