The more familiar customers are with a brand, the harder their decision-making process will be?

1 answer:

6 0

The statement, the more familiar customers are with a brand, the harder their decision-making process will be is false.

When the customers are more familiar with a brand, it is not always necessary that the decision-making process will be harder for them. The customers decision depends more on the economical factors as well.

The various brands does play an important role in influencing the customers decision-making process. Brands enable customers to quickly differentiate one firm or product from another.

Hence, it is not always the case where the customers who are familiar with the brand have hard time making decisions.

To learn more about the decision-making process here:

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