Media <u>planning</u> is the process of choosing the exact kinds of media to be used for an advertising campaign.
An advertising campaign is a series of commercial messages that percentage an unmarried concept and subject which make up an integrated advertising communique. An IMC is a platform wherein a group of humans can institution their thoughts, ideals, and ideas into one massive media base.
This form of advertising campaign entrepreneurs to create applicable campaigns for the proper people. As an instance, a sportswear manufacturer can boom its income by means of placing ads on blogs devoted to sports activities considering the fact that people interested in sports activities are very probable to be interested in sports activities garb.
Advertising campaigns are a set of commercials that focus on a single message. they're meant to satisfy a particular commercial enterprise goal in addition to leading to conversions.
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Answer:
the project's MIRR is 13.50 %.
Explanation:
MODIFIED INTERNAL RATE OF RETURN (MIRR)
-It is the rate that causes the Present Value of the Terminal Value (Future Cash flows at the end of the Project) to equal Present Value of Cash outflows.
-MIRR assumes a reinvestment rate at the end of the project
The First Step is to Calculate the Terminal Value at end of year 3.
Terminal Value (FV) = Sum of (PV x (1 + r) ^ 3 - n)
= $350 x (1.11) ^ 2 + $350 x (1.11) ^ 1 + $350 x (1.11) ^ 0
= $431.24 + $388.50 + $350.00
= $1,169.74
The Next Step is to Calculate the MIRR using a Financial Calculator :
(-$800) CFj
0 CFj
0 CFj
$1,169.74 CFj
Shift IRR/Yr 113.50 %
Therefore, the MIRR is 13.50 %
Answer: Parochial
Explanation: A style of management in which the manager having decision authority considers every situation only from his or her own perspective is called Parochial management style. The parochial mangers are the one with illiberal thinking they only considers the situation on the pros and cons related to themselves.
In the above case study, as per the description of the assistant, we can conclude that Steve is a parochial manager.
Answer:
AnyCo's BOD should opt for Over the internet distribution mode.
Explanation:
As per the attached sheet, please see that considering the different cost of various alternatives, over the internet distribution mode seems to be the most lucrative one.
Answer:
B. First-line managers use mainly technical and human relations skills, while top managers devote most of their time to activities involving human relations and conceptual skills.
Explanation:
First-line managers are a group of managers that are tasked to oversee the company's daily operation. This require them to directly communicate with the employees. This is why, they use mainly technical and human relations skills.
Top managers on the other hand, are tasked to oversee the company's long term interest. They are the one that is involved in<u> creating strategic planning</u> that will drive the company to reach its end goal. This is why they rely most of their time on conceptual skills. That being said, top managers also need human relation skills to form network with other people who had high influence in the industry.
