Question

In which stage of the product life cycle will promotional expenditures be especially high in an attempt to create consumer awareness?

Answer 1

In introduction stage of the product life cycle will promotional expenditures be especially high in an attempt to create consumer awareness.

Because the introduction stage in the product life cycle is when a new product is introduced, and the company sales are small. The organizations undergo several marketing and promotional activities to attract customers who are unaware of the products.

Product life cycle is the length of time from a product first being introduced to consumers until it is removed from the market.

Organization refers to a collection of people, who are involved in pursuing defined objectives.

Customers are people who buy goods and services from sellers in exchange of money.

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