What pricing strategy could work well in any market, primarily by generating buyer interest?

1 answer:

3 0

Any market could benefit from the pricing approach known as price elasticity of demand, particularly if it can attract customers.

How a change in price impacts consumer demand is assessed using the price elasticity of demand.

A product is deemed inelastic if people continue to buy it in spite of a price increase (such as with cigarettes and fuel).

Contrarily, elastic goods are subject to price changes (such as cable TV and movie tickets).

The formula: % Change in Quantity % Change in Price = Price Elasticity of Demand can be used to determine price elasticity.

You can determine whether your product or service is responsive to price changes using the idea of price elasticity. Your product should ideally be inelastic, meaning that demand won't change even if prices do.

Learn more about price elasticity of demand here.

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