If we closely examine the pattern of the series, we see that after a number is subtracted by a value, it is multiplied by the same value, and then it moves on to the next natural number.
10 - 2 = 8
8 × 2 = 16
16 - 3 = 13
13 × 3 = 39
39 - 4 = 35
The next step, according to the pattern, would be to multiply 4.