If your small business has reached a market-leading position, the purposes of defensive strategies.
Mobile Defence: This strategy involves the penetration of niche markets
Position Defence: This strategy involves the allocation of resources to support the firm’s brands and not developing new brands.
Counter-Offensive Defence: This strategy involves attacking your competitor at its weakest point when you are attacked.
Flank Positioning Defence: This strategy is of giving a rapid response to a competitor. This defensive strategy works well when the market is segmented and one of the segments is not well catered to by existing competitors. This strategy has the risk of deployment of resources from your market.
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