Question

Mega Mart is a part of a business unit that has grown very slowly over the years. According to your local business newspaper, they have a very low share in the grocery store industry. What can you conclude about this business unit?
(1 point)
• Mega Mart is a “star.”
• Mega Mart is a “cash cow.”
• Mega Mart is a “question mark.”
• Mega Mart is a “dog.”

Answer 1

The right answer for the question that is being asked and shown above is that: • • Mega Mart is a “dog.” A business unit is considered a dog is when the market growth rate is low and the relative market share is also low. 

Business unit that has grown very slowly.
They have a very low share.