The maturity stage of the product life cycle is the longest stage, where sales peak and profit margins narrow. in this stage, new users or new uses may be added to extend the product life.
Introduction, growth, maturity, and decline are the four stages that make up a product's life cycle. Professionals in management and marketing use product life cycles to assist them to decide on advertising schedules, price points, expanding into new product markets, redesigning packaging, and more.
When sales reach their maturity stage, they start to slow down after a period of strong expansion. At this stage, businesses start lowering their prices in an effort to remain competitive against the escalating competition. The product life cycle's mature stage lasts the longest. At this time, the company has reached the peak of the demand cycle, sales growth is starting to slow down, and advertising tactics aren't doing anything to help.
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