Question

In 2015, heinz and kraft foods merged into one company. this is most likely an example of:________

Answer 1

In 2015, Heinz and kraft foods merged into one company. this is most likely an example of horizontal channel integration.

Horizontal integration is a business method in which one corporation acquires or merges with every other that operates on the same stage in an enterprise. Horizontal integrations assist corporations to grow in length and revenue, making bigger into new markets, diversifying product offerings, and decreasing opposition.

Horizontal integration is an aggressive strategy wherein enterprise entities working on the fee chain degree and in the identical industry merge to increase the manufacturing of goods and offerings. The general advantage of horizontal integration is growth within the market energy and minimum loss for being non-incorporated.

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