Question

From a marketing management perspective, there are three main sets of brand equity drivers. Which of these drivers was most applicable when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand?

Answer 1

High profit margins 3. The initial determination of the brand elements or identities that make up brand equity.

As already mentioned, derived from the thoughts and feelings that the brand evokes. Ultimately, it is brand awareness, perception, image and attitude that determines value (Figure 2.0).

Additional charge. A strong brand provides a competitive advantage in the market. This means that customers are more likely to try new products, buy something because it has your logo, or choose a product from a list of options. But a strong brand also means you can ask for more.

So loyal customers have higher customer value. Customer value has three elements: value value, brand value, and relationship value.

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