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erastovalidia [21]
2 years ago
10

From a marketing management perspective, there are three main sets of brand equity drivers. Which of these drivers was most appl

icable when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand?
Business
1 answer:
Taya2010 [7]2 years ago
7 0

High profit margins 3. The initial determination of the brand elements or identities that make up brand equity.

As already mentioned, derived from the thoughts and feelings that the brand evokes. Ultimately, it is brand awareness, perception, image and attitude that determines value (Figure 2.0).

Additional charge. A strong brand provides a competitive advantage in the market. This means that customers are more likely to try new products, buy something because it has your logo, or choose a product from a list of options. But a strong brand also means you can ask for more.

So loyal customers have higher customer value. Customer value has three elements: value value, brand value, and relationship value.

Learn more about brand equity at

brainly.com/question/14293418

#SPJ4

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Jenny runs a small boutique in New Orleans and has five employees working under her. Lately, she has noticed that her boutique h
Mrac [35]

Lewin's three stage change process include the steps 'Unfreeze', 'Change' and 'Refreeze'. Jeenny's decision to recruit five employees illustrates the 'Unfreeze' step. It is the first step in a change management process. This step includes determining what needs to be changed. After she discovered that not delivering the customer orders on time is the problem and that is due to the insufficient manpower, she has decided what to do. This resembles the 'Unfreeze' step in the Lewin's three stage change process.

8 0
4 years ago
Dinham Kennel uses tenant-days as its measure of activity; an animal housed in the kennel for one day is counted as one tenant-d
djverab [1.8K]

Answer:

The spending variance for food and supplies in March would be closest to $122 U

Explanation:

In order to calculate the spending variance for food and supplies in March we would have to use the following formula:

Spending variance = Budgeted cost - Actual cost

Budgeted facility expenses for actual tenant days = $7,500 + (4780*$4.10) Budgeted facility expenses for actual tenant days =$27,098

Actual facility expenses = $27,220

Therefore, Spending variance = $27,098 - $27,220 = $122 U

Spending variance = $122 U

The spending variance for food and supplies in March would be closest to $122 U

4 0
4 years ago
Assume that the United States has a comparative advantage in aircraft manufacture and India has a comparative advantage in produ
AlekseyPX

Answer:

1. Explain who in the United States would gain?

The government of the United States will gain from the<em> Import duties </em>that will be charged on the Indian textiles.

2. Who might lose from dismantling trade barriers between the United States and India?

<em>The USA will lose if trade barriers are dismantled.</em>

The United States will lose from dismantling trade barriers because the Indian textile will be massively imported in the country thereby crippling the growth of the local textile manufacturing companies in the United States. India has a comparative advantage over the USA in the manufacturing of textiles, which are in constant demand compared to that of the aircraft which are rarely demanded.

Explanation:

1. The government of the United States will gain from the<em> Import duties </em>that will be charged on the Indian textiles. The government will make huge revenues from the import duties since India will manufacture the textiles at the cheapest costs per unit and influx the USA with affordable and quality clothing.

2. The USA will lose if trade barriers are dismantled.

The United States will lose from dismantling trade barriers because the Indian textile will be massively imported in the country thereby crippling the growth of the local textile manufacturing companies in the United States. India has a comparative advantage over the USA in the manufacturing of textiles, which are in constant demand compared to that of the aircraft which are rarely demanded.

5 0
3 years ago
econ301 2. What advantages do franchise business offer nonprofit that seek side business to generate revenues to support their c
Solnce55 [7]

<u>Explanation:</u>

A franchise business is one that allows another business (or non-profit) to carry out certain commercial activities, in a sense acting as an agent for the company.

Consider the following advantages:

1. Capital

The franchisor (the company that grants permission) may provide all the capital required to open and operate the non-profit.

2. Better-quality management. The years of experience accumulated by the franchisor may be of benefit to the non-profit. Thus, improving the quality of operations.

Other benefits include;

  • increase their speed of Growth  
  • increased Profitability
  • reduced Risk
6 0
4 years ago
Why are foreign mnes like ups seeking to invest in india?
jarptica [38.1K]

The foreign MNC's like UPS seeking to invest in India because of the country's market potential, skilled workforce and political stability.

The foreign MNCs are investing in India because of cheaper production costs. India is a critical growth market for logistics giant United Parcels Service (UPS) as it aims to provide the predictable and reliable service to B2B domestic market through its new venture called MOVIN.

India's market potential, skilled workforce and political stability are the three key reasons that make India the favored destination for foreign investment. When compared to other countries India is a relatively cheaper place to conduct business.

Hence, these reasons attracts foreign investors towards India.

To learn more about MNC's here:

brainly.com/question/2846229

#SPJ4

4 0
2 years ago
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