<u>Jeremy Bentham</u> (15 February 1748 – 6 June 1832) was the one who considered all types of pleasures to be equal, while <u>John Stuart Mill</u> (20 May 1806 – 7 May 1873) argued that <u>there are higher and lower types of pleasures</u>. Intellectual pleasures, such as having a good intellectual conversation, and moral, such as helping someone in need, to be <em>higher </em>pleasures. Meanwhile, physical pleasures, such as eating a tasty chocolate cake, he considered to be <em>lower</em>. Moreover, Mill argued that pleasures achieved actively are more valuable that those which are achieved passively, and in general human should strive to achieve higher pleasures and ultimately happiness.
Iconic memory could be described as the visual sensory memory register regarding the visual domain and a fast decaying store of visual information. It also includes visual short-term memory and long term memory. It is the imagination of an item in the mind and it also supports long and short term memory.
