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2 years ago

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

1 answer:

6 0

From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."

<h3>What is IMC strategy?</h3>

The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.

IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.

The integrated marketing strategy includes-

IMC evaluation of a brand and also its main rivals.
IMC Report Card
Identifying a brand's, an organization's, or a person's main communications outlets.
Core strategy statement identification and adaptive messaging
Timeline for the project, including deliverables and particular strategies
reporting and measurement

Each integrated marketing communication approach should include three components:

the target customer,
the channels used to deliver the message, and
an assessment of the communication's effectiveness.

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On December 21, 2020, Sage Company provided you with the following information regarding its equity investments. December 31, 20

Sindrei [870]

Answer:

(a) Dec. 31, 2020

Dr Unrealized Holding Gain or Loss- Income $1,610

Cr Fair value adjustment $1,610

(b) During 2021

Dr Cash $10,350

Dr Loss on sale of investment $550

Cr Equity Investment (trading) $10,900

Dr Fair value Adjustment $1,100

Cr Unrealized Holding gain or loss - Income $1,100

Explanation:

(a) Preparation of the adjusting journal entry needed on December 31, 2020

Dec. 31, 2020

Dr Unrealized Holding Gain or Loss- Income $1,610

Cr Fair value adjustment $1,610

(b) Preparation of the journal entry to record the sale of the Colorado Co. stock during 2021

During 2021

Dr Cash $10,350

Dr Loss on sale of investment $550

($10,900-$10,350)

Cr Equity Investment (trading) $10,900

Dec. 31, 2021

Dr Fair value Adjustment $1,100

Cr Unrealized Holding gain or loss - Income $1,100

Calculation for Fair value Adjustment

Cost FV Profit Unrealized Gain (Loss)

Clemson Corp. stock $20,400-$19,390 =$1,010

Buffaloes Co. stock $20,400-$20,900=-$500

Total portfolio $40,800 $40,290 ($510)

Previous Fair value adjustment $1,610

Unrealized Holding Gain $1,100

($1,100-$510)

4 0

2 years ago

Consider the following information:

Stolb23 [73]

Answer:

The individual will plan to spend or consume more of his wages than usual; since he believes there'll be a tax cut.

Explanation:

C = consumption

W = wages

Note: No graph is attached to the question so we can't make use of certain information in the question.

Suppose there is an announced change in tax policy - a tax cut/reduction - and a tax increase later; <em>what is the impact of this policy on consumption if the consumer believes that the policy will be implemented?</em>

<em />

Reasoning as an economist, the first reaction of a rational consumer is to begin to consume more since he believes the tax reduction policy will be implemented.

NOTE that sometimes the government or financial ministry in a country intentionally announce policies just so citizens can begin adjusting their consumption and investment patterns in line with them. They do not necessarily follow up with implementation of the policies.

So for a consumer who believes that there'll be a tax cut, he'll be excited and will either consume more of his present wage or consume all and borrow or dissave.

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3 years ago

Product focused processes: a) are desirable because resource needs increase slowly with the complexity of a process. b) are proc

LenKa [72]

Answer:

b) are processes that are specialized for relatively few products or customer groups.

Explanation:

As the name suggests these are focused specifically for some products and not for all of the products manufactured by a company. These processes promote the product specification details, by advancing the processes of manufacturing more specific.

These are majorly used for customer specified products, generally identical products. In which no two products are similar in nature. And accordingly, these help in maximum customer satisfaction.

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3 years ago

What best describes a SCRUM Team

igomit [66]

Answer: Characteristics Of A Great Scrum Team. ... Within Scrum self-organizing, cross-functional, and highly productive teams do the work: creating valuable releasable product increments. Scrum offers a framework that catalyzes the teams learning through discovery, collaboration and experimentation.

Explanation:

A Scrum Team is a collection of individuals working together to deliver the requested and committed product increments. To work effectively it is important for a Scrum Team that everyone within the team. follows a common goal.

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3 years ago

Discuss some of the ways technology is making it possible for consumers to avoid advertising messages and the impact this is hav

poizon [28]

Answer:

Technology has advanced in this era to ease the life of humans. The latest technology is used by the businesses to provide their customers best services. The technology has also provided customers to reject and stop unwanted advertisements. They can block the advertisement messages they do not wish to receive any more.

Explanation:

The technological advancement has provided ways for business development to media and advertisement industry but it has also created negative impact to the industry. The customers block the advertisement messages which they do not find feasible. The advertisement may go wasted because the impact of advertisement did not reached the customers.

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2 years ago